NEGOTIATING THE REAL ESTATE DEAL —– – California Real Estate License


NEGOTIATING THE REAL ESTATE DEAL

Successful negotiating encompasses the acquired ability to use certain skills and techniques to bring about coveted win-win results. As a CENTURY 21 Troop Agent you can help your clients stay focused, objective, and not let emotions rule.

  1. Start with a thoroughly researched, fair price.
  2. Respect the other side’s priorities. For example, a buyer with an urgent move-in date might be willing to pay a higher portion of the transaction costs or forgo some major repairs. Or, they may prefer to push out the closing date, in order to be more confident that there will be no unanticipated additional expenses.
  3. In any case, be prepared to compromise: “win-win” doesn’t mean both the buyer and the seller will get everything they want. It means both sides will win some and give some

TIP: Become familiar with a typical real estate purchase and sale contract in advance of any negotiation.

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