Real Estate Marketing


J.D. Power Press Release: Real Estate Brokerages Capitalizing on Stronger Market, with Higher Satisfaction Scores

Real estate brokerages are capitalizing on an improving resale market by focusing on factors tied to customer satisfaction among both buyers and sellers, according to the J.D. Power 2016 Home Buyer/Seller Satisfaction Study,SM released today. Along with the study showing higher overall customer satisfaction in all segments, home sales have […]


The Science of Selling

You know that there’s more to selling than charisma and a charming smile. Even when you’re showing the best house on the market, you have to stage it to appeal to potential home buyers or else they might not see its true value. However, there’s even more that comes into play than […]


How to Use Social Media Groups

Think you’re a master at social media when it comes to real estate marketing? Think again. Even after you’ve created a profile, established a following, and learned how to hashtag, there’s still more to learn. Social media groups, or communities built around a common interest, are yet another invaluable facet on […]


5 Tips for Email Marketing

As a real estate agent, email marketing can be an invaluable tool for creating and maintaining relationships. Well-executed emails can help secure new clients, communicate information to current ones, or even rekindle the interest of those from a previous time. However, there’s some strategy behind it. The following five tips […]


What Singles Look For in a Home

    Single and ready to own a home? Today, more and more people are looking to buy a home before they enter into relationships. In 2015, singles made up over 20% of the home buying market, and that number may grow this year. As a real estate agent, are […]


15 Words That Could Add Value to Your Listing

    If one of the following words accurately describes your home, you might want to consider adding it to your listing.           1. Luxurious As mentioned above, lower-priced listings with the word “luxurious” sold for 8.2 percent more on average than expected. “Luxurious” signals that […]


Ask these 10 Questions when Interviewing a Broker

  Newly licensed agents frequently ask, “Is it easy to be hired once I get my license?”. If you’re wondering the same thing, read on because you need to understand how recruiting works in the real estate industry. Getting hired is very rarely a challenge. Real estate brokerages are always […]


Be Part of the Difference

      CENTURY 21® Troop Real Estate, Inc. is hiring entrepreneurial minded individuals who are willing to roll up their sleeves when necessary, are coachable, and thrive when servicing people and their community. Our local real estate markets in Ventura and Los Angeles counties are healthy, steadily heating up with […]


You become what you think about.

Subscribe to Podcast on your Apple or Samsung device Join Brian Troop in this coaching call continuing on the path of overcoming fears and conquering goals. “You become what you think about.” Today’s focus will be on the seven specific steps of “Personal Strategic Planning.”   1. Values 2. Vision 3. Mission […]


Coach Ron Interviews Brian Troop: About real estate and what it takes to be a success in all areas of life.

  Subscribe to Podcast on your Apple or Samsung device   Listen in as “Coach” Ron  interviews Brian Troop. Spontaneous, un-rehearsed and candid. The Independent Difference.  Brian’s real estate career journey started at age 19. He didn’t have any real desire or plan to become a top producer. One year later Brian got “the […]