Real Estate Business Tips


How to Use Social Media Groups

Think you’re a master at social media when it comes to real estate marketing? Think again. Even after you’ve created a profile, established a following, and learned how to hashtag, there’s still more to learn. Social media groups, or communities built around a common interest, are yet another invaluable facet on […]


5 Tips for Email Marketing

As a real estate agent, email marketing can be an invaluable tool for creating and maintaining relationships. Well-executed emails can help secure new clients, communicate information to current ones, or even rekindle the interest of those from a previous time. However, there’s some strategy behind it. The following five tips […]


What Singles Look For in a Home

    Single and ready to own a home? Today, more and more people are looking to buy a home before they enter into relationships. In 2015, singles made up over 20% of the home buying market, and that number may grow this year. As a real estate agent, are […]


3 Things Real Estate Agents Should Know About the Market

    As an agent, you’ll most likely have clients who are dealing with the housing market for the first time. It’s your job to provide information and expertise to make them feel more secure about the home buying process. So what knowledge should you have on hand? Here are […]


5 Common Questions Potential Home Buyers May Ask

      After seeing your home online or during an open house, potential home buyers may have additional questions for you, the homeowner. Being knowledgeable and honest with potential buyers may expedite your home’s sale. Below are five questions you should be able to answer during the selling process. […]


The Science of Selling

    You know that there’s more to selling than charisma and a charming smile. Even when you’re showing the best house on the market, you have to stage it to appeal to potential home buyers or else they might not see its true value. However, there’s even more that […]


Seller Checklist: Staging Your Open House

An open house may be the best way to show potential buyers your listing. A house might look nice in a few photos but not so nice in person, or vice-versa. So how do you put on the kind of open house that is likely to leave you with an […]


Build Your Business with Troop Real Estate

  As the largest independent brokerage in Ventura County, Troop Real Estate is uniquely positioned within Southern California’s real estate market as a local, family-oriented business with all the perks of a leading national franchise. Troop’s ability to remain on the forefront of our constantly evolving industry is crucial for […]


Ask these 10 Questions when Interviewing a Broker

  Newly licensed agents frequently ask, “Is it easy to be hired once I get my license?”. If you’re wondering the same thing, read on because you need to understand how recruiting works in the real estate industry. Getting hired is very rarely a challenge. Real estate brokerages are always […]