Millennials

What Millennials Look for in a Home

Millennials have grown up in a world of technology, connectivity, and awareness that distinguishes them from the baby boomer homeowners before them. Be prepared for their differing interests, hobbies, and priorities that may shape their ideal home sweet home. We’ve provided an easy to read infographic to help you navigate a home sale and find […]


Home Buyer And Seller Perceptions And Experiences Demonstrate Affinity And Trust With CENTURY 21 Real Estate

Iconic C21® Brand Sweeps For Third Consecutive Year Customer Satisfaction Rankings In J.D. Power Study Among National Full Service Real Estate Firms   MADISON, N.J., Aug. 9, 2016 /PRNewswire/ – Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, today announced that it received all four industry-leading customer satisfaction awards in the annual J.D. Power 2016 Home […]

Iconic C21® Brand Sweeps For Third Consecutive Year Customer Satisfaction Rankings In J.D. Power Study Among National Full Service Real Estate Firms

How to Inform Potential Buyers About the Neighborhood

C21 Troop Agents don’t just sell houses, they sell future homes. Potential home buyers must be able to envision their future in a particular location. To do so, they must consider every aspect of the home, including the surrounding area. While you should always be prepared to answer questions about nearby schools, hospitals, parks, and […]

How to Inform Potential Buyers About the Neighborhood-Home-Checklist1-825x510

9 Ways to Brighten a Dark Home

9 Ways to Brighten a Dark Home

Your new home is in the perfect neighborhood and the price is right, yet there’s one thing that almost held you back from purchasing: the lighting (or, rather, lack thereof). Beat the basement blues by brightening your home with mirrors, paint and the right kind of custom decor. Here’s how to get started. 1. Paint it […]


5 Numbers You Need to Know When Buying a Home

There are so many things to consider when buying a new home, from house features to location, that it’s easy to overlook what’s really important. However, remember that buying a home is more than just picking out floor plans and backyard space — it’s a financial investment. Plan for a home you can afford by […]

5 numbers

Popular Real Estate Hashtags

Popular Real Estate Hashtags

When you have a new house to sell, you can maximize the momentum behind posting its listing through social media. However, posting can get complicated; you want the right people to see AND interact with your content. To target the right people, use hashtags. They’re an easy way for someone to look up a specific subject […]


The Science of Selling

You know that there’s more to selling than charisma and a charming smile. Even when you’re showing the best house on the market, you have to stage it to appeal to potential home buyers or else they might not see its true value. However, there’s even more that comes into play than just a beautifully set living room. Here […]

Science of Selling

How to use Social Media

How to Use Social Media Groups

Think you’re a master at social media when it comes to real estate marketing? Think again. Even after you’ve created a profile, established a following, and learned how to hashtag, there’s still more to learn. Social media groups, or communities built around a common interest, are yet another invaluable facet on social media platforms. To ensure […]